Why Newspaper Sales Reps Are More Important Than Ever

With the complexity of today's technology, coupled with the current economic climate, many business owners are turning to newspaper sales reps for trusted marketing and advertising advice.

INMA's Tyler Mack reports: 

Relationship selling in the Google Era: why newspaper sales reps are more important than ever

With so many free or low-cost internet marketing programs out there on the web, are traditional media sales representatives a necessary spoke in the wheel of a business's digital strategy?

All the tools are out there:

• The three-easy-step web template designs.
• The do-it-yourself search engine marketing (SEM) platforms.
• The banner ad networks, eager to help plaster your self-portrait banner ads all over the web.
• The “search engine optimization (SEO) for dummies” books and web sites await your perusal.
• The e-mail vendors are aplenty in line to provide your business a cheap and easy e-marketing program to blast your loyal customers.

If I can do it myself on the cheap, should I pay for help with these services? Would a newspaper sales person be the right choice for someone to provide help with these services?

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