For many, building a large audience has not been an issue – in America alone, there are 80m people who listen to podcasts on a weekly basis, according to Edison Research. But turning this reach into revenue has proved to be a challenge.
The latest forecasts from eMarketer, though, offer some encouragement. This year, the US podcast advertising market is on course to hit $1.3bn, up nearly 40% from $960m in 2020...
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