Why Publishers Don’t Build Their Own Ad Tech

Posted Monday, May 22, 2017 11:45 am

Ross Benes | Digiday

Relying on ad tech vendors is a hard habit for publishers to quit.

Because vendors eat into publishers’ revenue and slow down their pages, pubs are eager to purge them to have more control over their own tech stacks.

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Why Publishers Don’t Build Their Own Ad Tech

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