Why Publishers Just Say No to Content-Recommendation Ads

By: Ricardo Bilton | Digiday

Content-recommendation widgets are everywhere online these days, but not every publisher is going crazy over them.

The widgets, created by companies like Taboola, Outbrain and, now, Yahoo, offer technology to get people consuming more content on publishers’ sites — and an easy way to earn revenue by shuttling people off the site to other content.