Why Publishers Struggle to Monetize the Trump Bump

Posted Wednesday, October 18, 2017 10:00 am

Ross Benes | Digiday

Viral stories about Donald Trump are great for comScore bragging rights, but they can be difficult for publishers to monetize.

It’s a sign of the times that advertiser demands of brand safety sweep up news relating to our current politics. On average, the 10 largest buy-side platforms are placing ads on 11 percent fewer sites this year compared to last year, according to MediaRadar.

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Why Publishers Struggle to Monetize the Trump Bump

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