Why Publishers Warily Embrace Platforms: 'They Need You and You Need Them'

Posted Friday, July 17, 2015 7:46 am

Ricardo Bilton | Digiday

The rise of Facebook, Twitter and even Snapchat as viable news-consumption and distribution platforms has forced publishers to do some soul-searching. More people are getting their news via the platforms rather than through publishers themselves, threatening to squeeze publishers out of the distributions equation.

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Why Publishers Warily Embrace Platforms: 'They Need You and You Need Them'

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