Utah-based newspaper The Salt Lake Tribune has gambled a third of its revenue by ditching its paywall and instead offering paying readers membership tiers which keep its online journalism free to all.
The 150-year-old US title moved into community-led nonprofit ownership in 2019 after successive rounds of cost cuts, financial difficulties and a switch from daily publication.
CEO and executive editor Lauren Gustus told Press Gazette: “We talked about the paywall and the idea that some people can’t afford to access quality or trusted news, and some people will never pay for The Salt Lake Tribune,” adding the paper “had to change our value proposition and what we were offering people.”
The Tribune has a website, twice-weekly newspaper, an app-based e-edition, 16 newsletters and a weekly podcast.
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