Why the Email Newsletter is 2020’s MVP Format

If, back in 2015, you had to choose a single format to be the centerpiece of a successful digital media strategy, chances are you wouldn't have picked email. But the email newsletter has become exactly that for many news organizations not to mention a growing cadre of maverick journalists looking to cultivate their own brands. Now 2020 has elevated the newsletter format to a new level of relevance.

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