Why The Financial Times Has Increased Marketing Spending By Nearly A Third

Posted Monday, April 17, 2017 10:15 am

Max Willens | Digiday

The Financial Times is spending money to make money. In the past month, the Nikkei-owned financial news publisher has launched two separate marketing campaigns, one for a new weekend product that offers digital access plus a print copy of the FT’s Saturday edition, as well as a separate campaign, “Black and White,” it produced with the help of Essence Digital.

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Why The Financial Times Has Increased Marketing Spending By Nearly A Third

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