Why The Guardian is Building its Own Mobile Ad Units

Posted Monday, June 6, 2016 7:47 am

Jessica Davies | Digiday

The Guardian ditched its former, tired old mobile banner ads a year ago. A few months later, it established a lean in-house digital production team dedicated to creating native, responsive and in-app ad formats that won’t alienate readers or slow page-loads.

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Why The Guardian is Building its Own Mobile Ad Units

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