Why the Huffington Post UK Failed

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By: Nick Denys | KernelMag.com

On the day that AOL purchased the Huffington Post, for a reported $315 million, the two companies said: “The combination of AOL’s infrastructure and scale with the Huffington Post’s pioneering approach to news and innovative community-building … will mark a seminal moment in the evolution of digital journalism and online engagement.”

Expansion plans were ambitious and rapidly executed. In July 2011, the Huffington Post launched its first operation outside North America: a UK edition of its phenomenally successful US website. But the new super-blog has failed to live up to the hype – to put it mildly.































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