In my last post, I asked you, readers, to tell me what you thought about this concept that seems to intrigue media owners — that their news organization should set out to appeal to an audience that craves some sort of middle ground and identifies politically as centrist.
Most recently, this has come up at CBS News under its new, right-leaning management, and previously at CNN. Other media executives seem to agree, though it’s not always as clearly articulated.
Aiming to attract the political middle has always seemed like a weird concept to me, and so far, it hasn’t seemed to benefit those news organizations at all. Quite the contrary.
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