Apps are dominating mobile advertising, spending hundreds of millions of dollars to boost their downloads, and there are few signs this flood of money — from venture capitalist to app to mobile ad — will slow any time soon.
Companies like Facebook, Google and Twitter are making a killing on app-install ads, which are the most ubiquitous type of ad on mobile. When one app — a game, delivery service or e-retailer — falters, another five go searching for users with ads on mobile devices.
Comments
No comments on this item Please log in to comment by clicking here