Why The New York Times Is Seeing Fewer Ad Impressions

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by: Michael Sebastian | Advertising Age

The New York Times is "optimizing" its website to make sure its ads meet the Media Ratings Council viewability standard, executives told Wall Street investors last week. Although the move is one that marketers will certainly welcome, it could slow the growth of the Times' digital-ad revenue, which climbed 11% year-over-year during the first quarter.  

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