Why The New York Times Likes Short-Run Newsletters

Posted Tuesday, May 22, 2018 9:45 am

Lucia Moses | Digiday

The New York Times has lofty subscription goals, aiming to get to 10 million globally, but with some of its newsletters, it’s going small.

The Times on May 24 is set to launch its latest newsletter, Summer in the City. It’ll come out every week through Labor Day and offer ideas on things to do in the city each weekend.

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Why The New York Times Likes Short-Run Newsletters

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