Why the Newspaper Industry is Leaving Six-Month Circulation Reports Behind

By: Rick Edmonds | Poynter

For several years now, the Alliance for Audited Media (AAM) has been reporting more and more detail on print and digital audience numbers for individual newspaper organizations while saying less and less about the industry as a whole.

 That progression reaches its conclusion today with AAM’s final six-month report, to be supplanted by required quarterly updates and monthly digital numbers too if a company chooses.