Why the Sign-Up Experience is Holding Back Digital Subscriptions

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By: Earl J. Wilkinson | INMA

One of the dirty secrets of the news industry is the radically different performance of digital subscriptions company by company.

Throw out the New York Times and Financial Times – who nailed the product, design, and user experience – and you have a heart-stopping performance chart that looks like an analysis of a boom and bear financial market.































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