Why the Time is Right for The Washington Post & Others to Boost Video Initiatives

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By: Rick Edmonds | Poynter

The Washington Post will formally launch PostTV today — a big gamble that it can widen audience and win significant advertising revenue by producing digital video programs and distributing the segments to various partners.

Announced in concept in June, PostTV includes an existing news summary show called “The Fold.” “On Background” — an interactive news discussion hosted by Nia-Malika Henderson — will debut today at 12:30 p.m. ET, its regular time spot. Later in the week, “In Play,” a political show anchored by Chris Cillizza and former USA Today reporter Jackie Kucinich, will be added.































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