Why This Media Startup is Betting On Print Newspapers

By: Sarah Kessler | Fast Company

Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bit odd that there wasn’t a similar national general interest magazine that reflected a West Coast perspective.

So he decided to make one.