Why Time Sees Opportunity in Bitcoin for Advertisers and Consumers as an ‘Additive Business Line’

Posted Tuesday, April 27, 2021 12:26 pm

Kayleigh Barber | Digiday

Time is on a mission to legitimize publishers’ roles in the crypto revolution and is making sure its balance sheet is proof of that.

Last week, Time started accepting Bitcoin (and 31 other types of cryptocurrencies) from paid subscribers through a partnership with crypto.com. The nearly 100-year-old legacy magazine also started letting sponsors pay in Bitcoin for ad campaigns...

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Why Time Sees Opportunity in Bitcoin for Advertisers and Consumers as an ‘Additive Business Line’

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