Why Twitter Keeps Getting Cozier with Google to Improve its Ad Reach

Posted Monday, February 15, 2016 7:43 am

Garett Sloane | Digiday

Twitter is betting that even if people don’t log in, it can still target them with ads — with Google’s help.

In an interview with Digiday, Twitter head of U.S. ad sales Matt Derella discussed Twitter’s deepening relationship with Google.

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Why Twitter Keeps Getting Cozier with Google to Improve its Ad Reach

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