Why Twitter’s more popular on Madison Avenue than Wall Street

By: John McDermott | Digiday

Dick Costolo has been under attack lately, with activist investors calling for him to be removed as Twitter CEO. But you won’t hear such complaints on Madison Avenue.

Ad agency executives — the people ultimately responsible for Twitter’s financial performance — said that replacing Costolo would fail to improve Twitter’s perception among agencies and brands. While Wall Street might be calling for Costolo’s job, Madison Avenue contends that his leadership — or perceived lack thereof — is not an issue for the company.