Why VPAID’s Growing Pains are Problematic for Publishers

Posted Tuesday, June 20, 2017 12:45 pm

Ross Benes | Digiday

For every new ad standard, there is a new set of issues.

Video player ad-serving interface definition (VPAID) tags are having a moment due to the growing demand for video. But they still create problems for publishers such as lost revenue opportunities and latency.

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Why VPAID’s Growing Pains are Problematic for Publishers

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