For desperate times, desperate measures...
The news is not good: as the Financial Times detailed in a recent article, newspapers in the UK –one of the most thriving markets in terms of newspaper consumption – are facing a dour outlook. And even if you look at digital publishing, growth is increasingly hard to finance, as the Columbia Journalism Review recently documented. And while it would be wrong to put all the blame on social media distribution, it is clear that it plays an important role in the continuing decline of newspaper revenue.
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