WTOP is doing something most news/talk stations still won’t try, and it’s about time someone did. On Monday, Aug. 10, the Washington, D.C., all-news station laid out its plans for “Top News Podcast,” a feed that will update 12 to 14 times per day with 20-minute rundowns running from 6 a.m. to 7 p.m. WTOP is also building video versions of the show for digital platforms, which means the same content will live on audio apps, YouTube and social feeds simultaneously.
Director of News and Programming Julia Ziegler called it a natural evolution for the brand. “This new podcast represents a natural evolution of the WTOP brand,” she said. “It meets news consumers where they are — on more platforms than ever before — allowing us to grow our audience and develop new revenue streams.”
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