Will Millennials Cough Up Money for Media?

Posted Thursday, January 15, 2015 11:51 am

By: Ricardo Bilton | Digiday

The old saw is that millennials may spend a lot of time-consuming media, but they’re far less likely to spend money on it.

But the latest forecasts complicating that narrative that millennials are media cheapskates loath to open up their wallets for content. Millennials in North America are expected to spend $62 billion on media content in 2015 — $750 per person — according to a new report from Deloitte.

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Will Millennials Cough Up Money for Media?

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