About 500 subscribers over the course of eight months: If your reference point is Facebook-fueled pageviews, or even a typical newspaper’s print circulation, it might not sound like a lot.
But for the leaders of The Frontier, an investigative journalism startup in Tulsa, Oklahoma, that number is reason for encouragement—a sign that some people will spend real money on local news online, and that their unique business model may yet pay off.
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