I used to read the overnights like a doctor checking vitals.
Every morning in the newsroom, the first thing I checked was the ratings. How many tuned in at 5? How many stayed through 6? Where did we lose them in the second block?
The entire business model depended on people choosing to turn on the television and watch us at a set time.
That assumption is collapsing, and the 2026 Reuters Digital News Report shows exactly how quickly.
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