Winning Back Advertisers is Key to Saving the Newspaper Industry

For national newspapers the last couple of years have seemed to be a near-death experience. Paid-for circulation is in decline, but cover prices have frequently risen to mitigate the revenue loss. Where the money has been hemorrhaging is in advertising.

Advertising revenues have a range of identifiable problems. It became clear in the 90s that the internet was going to be massively disruptive to the traditional classified sector.

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