With 800,000 Members, The Sun’s Loyalty Program is Driving Other Revenue Streams

Posted Tuesday, January 8, 2019 8:01 am

Lucinda Southern | Digiday

British tabloid The Sun overhauled its loyalty program 18 months ago. Since then, it has grown to 800,000 members, enough for it to use this first-party data on its most loyal audience to inform other parts of its business, like driving more branded content deals, affiliate and in-app ad revenue.

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With 800,000 Members, The Sun’s Loyalty Program is Driving Other Revenue Streams

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