With a Bet on a Platform Strategy, BuzzFeed Faces Business Challenges

Posted Monday, February 1, 2016 7:58 am

Lucia Moses | Digiday

BuzzFeed has mastered the art of distributed publishing, using platforms like Facebook, Snapchat and others to amass massive audience attention. The publisher boasts a mind-boggling 5 billion views per month of its articles and videos, spread out across 30 platforms, from Facebook to Pinterest to Snapchat.

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With a Bet on a Platform Strategy, BuzzFeed Faces Business Challenges

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