By: Jan Schaffer | Nieman Journalism Lab
In March 2013, Oregon Public Broadcasting (OPB) hired a former Associated Press reporter to undertake an ambitious vision: build a robust statewide news network with OPB as the linchpin.
For her first several months, Julia Silverman, OPB’s director of content partnerships, has been traversing the state, talking to nearly every daily, weekly, tribal, and college newspaper, television station, and blog. Her goal: persuading some 40 to 50 news outlets to partner in sharing their content with OPB and its media partners while using shared stories themselves.
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