With a New Sponsorship Deal, BuzzFeed Hopes a New Attribution Model Can Power Commerce Growth

Posted Thursday, February 6, 2020 7:54 am

Max Willens | Digiday

BuzzFeed CEO Jonah Peretti believes that BuzzFeed and other media companies aren’t receiving enough credit for the role they play in their audience’s purchases. He hopes a new sponsorship program will help prove how much value BuzzFeed delivers and will compensate the company accordingly, Peretti told Digiday.

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With a New Sponsorship Deal, BuzzFeed Hopes a New Attribution Model Can Power Commerce Growth

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