More than 90% of your readers hit the paywall — and vanish. In this exclusive webinar, E&P columnist and media researcher Jessie Shi kicks things off by exploring how hard paywalls, without alternatives, may be limiting reach, trust, and long-term sustainability. Then, Make It Free CEO Wade Bradley shares a bold new monetization model that’s already generating $200,000 per million lost readers — all without lifting the paywall or hurting subscriptions. If you’re looking for fresh, low-lift ways to grow digital revenue, this is the session you can’t afford to miss.
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