With Costs Rising, Facebook Traffic Arbitrage Strategies Lose Effectiveness

Posted Thursday, June 27, 2019 9:52 am

Tim Peterson | Digiday

For some publishers on Facebook, it doesn’t always pay to pay. Listicle publisher Ranker and lifestyle publisher Topix have, for years, employed profitable traffic arbitrage strategies, buying Facebook ads to acquire traffic that they can then monetize through ads that earn more than the cost of the ads.

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With Costs Rising, Facebook Traffic Arbitrage Strategies Lose Effectiveness

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