With High Hopes and Deep Pockets, The Times Gambles on NYT Now

By: Margaret Sullivan | The New York Times

It could hardly be more clear that The Times has high hopes for its new NYT Now mobile app.

Jill Abramson, the executive editor, unveiled it publicly with considerable fanfare a few days ago at South By Southwest Interactive — the annual Davos-for-the-digerati in Austin, Tex., where the tech-savvy gather to eat barbecue, bask in the sun and check out the latest advances.