With Its Subscribers Facebook Group, The Boston Globe is Mining the Stickiest Corners of the Platform

Posted Friday, January 6, 2017 10:45 am

Shan Wang | Nieman Lab

The Boston Globe’s Facebook page is approaching half a million likes. But for a regional outlet that’s staked its future on paying subscribers, glancing interest from Facebook users doesn’t then turn into a pipeline for loyal readers and subscribers.

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With Its Subscribers Facebook Group, The Boston Globe is Mining the Stickiest Corners of the Platform

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