With Tasty as Centerpiece, BuzzFeed Aims for $260M in Branded Product Sales

Posted Friday, June 14, 2019 12:25 pm

Max Willens | Digiday

BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The company is using that success to pitch itself as some type of food-commerce whisperer to advertisers.

BuzzFeed expects to drive $260 million in sales in 2019 of BuzzFeed-branded product through retail stores, the company said.

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With Tasty as Centerpiece, BuzzFeed Aims for $260M in Branded Product Sales

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