With the Facebook Traffic Flood Receded, Publishers Look to Smaller Traffic Sources

Posted Friday, December 20, 2019 8:10 am

Deanna Ting | Digiday

This November, Inquisitr CEO Dominick Miserandino noticed that TopBuzz News, the news aggregator app from ByteDance, the same company behind wildly popular short-form video app TikTok, was its No. 1 referral source, driving 23% of traffic, topping Facebook and Google. At the same time last year, TopBuzz was only driving 0.14% of traffic.

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With the Facebook Traffic Flood Receded, Publishers Look to Smaller Traffic Sources

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