Ad fraud is likely to exceed $50 billion globally by 2025, according to a new report from the World Federation of Advertisers. The report said that ad fraud should be considered a form of “organized crime” and that the activity is “second only to the drug trade as a source of income.”
The $50 billion figure is a conservative estimate, per the report, which advises that “without sufficient counter measures, it’s easy to produce scenarios where ad fraud revenues equate to $150 billion per annum in the same time frame.”
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