The FIFA World Cup ended with one last viewership record.
Sunday’s Spain-Argentina FIFA World Cup Final averaged a combined 66.4 million viewers across FOX (42.5M) and Telemundo (23.9M), the latter figure combining a Nielsen-measured linear audience with streaming viewership tracked by Adobe Analytics — marking television’s largest audience, excluding NFL games and news events, since the series finale of “Seinfeld” in 1998 (76.3M).
Including NFL games, only the Super Bowl has averaged more viewers dating back to ’98. No AFC or NFC Championship has had as large an audience since the Nielsen people meter era began in 1988 (though the 1981-82 Cowboys-49ers NFC title game is said to have averaged 68.7 million).
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