The structural decline of news media’s traditional business model – advertising and circulation revenue – has hovered like a dark cloud over publishing strategies for 20-plus years. But the continued focus and momentum of diversifying revenue streams over the last years is helping publishers to reach a more balanced and sustainable business model.
That is just one of the reasons that publishers gave us in our latest World Press Trends Outlook survey for feeling optimistic about the future – despite the myriad challenges the industry is facing.
The findings included in the latest World Press Trends Outlook report are based on insights from over 170 senior media executives across 66 countries, providing a global snapshot of the trends shaping the future of publishing.
“Certainly much of the key metrics and narratives associated with news media today – and included in our report – reflect a shrinking and challenged industry to say the least,” said Dean Roper, Director of Insights at WAN-IFRA. “Despite that, the survey responses and insights shared by publishers for this edition do not paint a picture of an industry in retreat or retrenchment, but more so one of innovating and adapting in the face of relentless change.”
Comments
No comments on this item Please log in to comment by clicking here