As the translation-based news service Worldcrunch approaches the one-year anniversary of its launch, it’s also tweaking its business approach in three key ways that co-founders Jeff Israely and Irène Toporkoff hope will help it thrive.
Worldcrunch’s central goal is to find news that wouldn’t otherwise appear in English-speaking news sources at a time when U.S. news organizations have slashed their budgets for international coverage. You may recognize Israely, a former Time correspondent, from his regular column for Nieman Lab about the process of launching a news startup. A year in, he’s getting a better sense of what it takes to keep one going.
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