By: WorldNow, an online technology, content and revenue-solutions company for local media, announced on Wednesday a new partnership with The Associated Press that allows WorldNow customers who are AP members, direct access to enhanced AP Online content.
The AP Online stories are written specifically for a Web audience and often include additional multimedia components such as video and images.
"Providing a seamless integration with direct access to AP?s content is an excellent opportunity for our stations," Ross Cohen, vice president of business development at WorldNow, said in a statement.
"The relationship with WorldNow helps drive the value of AP content online with a faster, and more efficient content vehicle for WorldNow and its AP member clients," said Dave Gwizdowski, AP's director, broadcast markets for the Americas.
Bob Mischel, WorldNow?s CFO/COO, agreed, saying, "This deal allows our clients easy access to AP's outstanding and comprehensive news coverage. It aligns with our goal to provide our clients with the best possible resources for supplementary content."
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