WSJ, CNN to Use Overture Paid Search

Posted Tuesday, April 6, 2004 12:00 am

By: Ann M. Mack (Adweek IQ) CNN.com is replacing its existing search results from Google with those generated by Yahoo's search technology.

The change is a part of a new multi-year agreement with Overture Services that calls for the Yahoo! subsidiary to provide the online news publisher its Content Match contextual-advertising product and sponsored-search results, an Overture representative said.

Overture has also commenced a multi-year relationship with The Wall Street Journal Online. The Pasedena, Calif.-based Overture has also extended its sponsored-search agreement with ESPN.com to include Content Match.

Other Overture clients that use its Content Match contextual ad product include MSN, Edmunds.com, the Away Network and parent Yahoo.

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WSJ, CNN to Use Overture Paid Search

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