For business publishers, LinkedIn has been something of a frenemy. But now, The Wall Street Journal has gone full-on hostile by dropping its LinkedIn sharing button from its article pages.
It could well be that the social network for professionals wasn’t driving a lot of traffic for the Journal, which it isn’t doing for publishers generally. A Journal spokesperson didn’t offer much in the way of explanation other than to say the share buttons were removed as part of a larger article redesign that involved reevaluating share functions. The Journal didn’t give LinkedIn much love pre-redesign, either, when the LinkedIn share button was relegated to the “other” button, after even Google+ and Evernote.
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