WSJ To Run E-Book Bestseller Lists Powered By Nielsen BookScan

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By: Laura Hazard Owen | PaidContent.org

With e-books now making up about 20 percent of sales for many big publishers, it’s essential for bestseller lists to include them in order to give an accurate picture of what is selling. The Wall Street Journal will start running e-book bestseller lists starting this weekend, following a move by the New York Times earlier this year and USA Today in 2009. But there is something unique about the WSJ‘s e-book lists: They are powered by Nielsen BookScan, which has not publicly tracked e-book sales until now.































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