WSJ vs. Bloomberg: A Tale of Two Marketing Campaigns

By: Shareen Pathak | Digiday

The Wall Street Journal has tapped will.i.am and Tory Burch to help sell itself. A new consumer-focused ad campaign positions the paper as the publication for ambitious and successful readers who may not have time to do much — but make the time to read the Journal. The campaign, created by The&Partnership agency, will also feature Mike McCue, CEO of Flipboard and Zhang Xin, CEO of SOHO China.