WSJ.com Picks Ad Traffic System

Posted Thursday, August 19, 2004 12:00 am

By: E&P Staff The Wall Street Journal Online will streamline its advertising operations with Queue Management System from Trafficmac, the company announced today.

The technology automates insertion orders, trafficking, billing and documentation.

"QMS allows us to centralize all documents involved in an online advertising campaign, capture the data on them and keep them updated through the full life cycle of the campaign," said Michael Healey, advertising sales manager for the Journal Online, in a statement. He added that the system allows for changes and corrections "to documents across the whole advertising operations system without having to pull numerous stand-alone files manually."

WSJ.com continues to use DoubleClick as its ad management provider.

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WSJ.com Picks Ad Traffic System

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