WTHR, Indianapolis Star Tied for Digital Lead

Posted Thursday, December 22, 2011 7:34 am

By: Callum Borchers | netnewscheck.com

A concerted investment in social media and a new website have catapulted Dispatch Broadcast Group's WTHR into a virtual dead heat with The Indianapolis Star for leadership in the city's digital scene. Harder news reigns at the Star, where computer assisted reporting is deepening content, meanwhile the Indianapolis Business Journal has found success putting print exclusives behind a paywall.

In many markets, digital media have spawned audacious, independent news outlets that complement — and sometimes compete with — their print and broadcast forbears. But in Indianapolis, Facebook, Twitter, YouTube, et al have become favored tools of the region’s leading daily newspaper and TV network affiliates, and helped them assert control of the Web.

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WTHR, Indianapolis Star Tied for Digital Lead

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